Building Financial Confidence Since 2018

We started Merion because too many smart people were making poor investment decisions. Not from lack of intelligence, but from lack of proper education and perspective.

Modern financial planning workspace with investment research documents and analysis tools

Our Journey

From a small Victoria office to helping thousands of Canadians across the country develop smarter investment habits

1
2018

The Beginning

Marcus and Viktor met at a terrible investment seminar in Vancouver. Both left frustrated by the oversimplified advice and unrealistic promises. Six months later, they launched Merion with a different approach.

2
2020

Digital Transformation

The pandemic forced us online earlier than planned. Turned out to be the best thing that happened to us. We could reach people in smaller towns who never had access to quality financial education.

3
2022

Methodology Refinement

After working with over 5,000 individuals, we identified the key patterns that separate successful long-term investors from those who struggle. This became the foundation of our current curriculum.

4
2025

Expanded Impact

Today we're recognized as one of Canada's most practical investment education platforms. Our focus remains the same: helping people make better financial decisions through understanding, not hype.

Meet The Founders

We're not financial gurus or get-rich-quick promoters. We're educators who believe that understanding markets, risk, and human psychology makes for better investors than following hot tips.

Between us, we have over 30 years of experience in portfolio management, behavioral finance, and adult education. More importantly, we've made plenty of mistakes ourselves and learned from each one.

Marcus Thornfield, Co-Founder and Investment Strategist

Marcus Thornfield

Co-Founder & Investment Strategist

Former portfolio manager who got tired of seeing clients panic-sell during market downturns. Now focuses on teaching the psychological aspects of investing that most courses completely ignore.

Viktor Lundberg, Co-Founder and Education Director

Viktor Lundberg

Co-Founder & Education Director

Spent 15 years in financial planning before realizing most people needed education more than products. Specializes in translating complex investment concepts into practical, actionable strategies.

How We Approach Financial Education

Reality-Based Teaching

We use real market data, actual case studies, and honest discussions about both successes and failures. No cherry-picked examples or theoretical scenarios.

Long-Term Focus

Our programs are designed for people building wealth over decades, not chasing next quarter's returns. Patience and consistency beat timing and speculation.

Psychology Matters

Technical analysis is important, but understanding your own emotional responses to market volatility is often more valuable than any chart pattern.

Collaborative investment education session with participants reviewing market analysis and discussing strategies

Ready to Start Your Investment Education?

We're here to help you build the knowledge and confidence needed for long-term investment success. Our approach is practical, honest, and focused on what actually works in real markets.

Visit Our Office

1175 Douglas St unit 916
Victoria, BC V8W 2E1

Call Us

+1 (204) 966-3487

Professional financial consultation meeting with investment planning materials and portfolio analysis