What Are Cookies?

Cookies are small text files that websites place on your device when you visit them. Think of them as digital sticky notes that help websites remember things about your visit. They store information like your preferences, login status, and how you navigate through our site.

At Merion, we use these technologies to understand how our visitors interact with our investment education content and to improve the overall experience for Canadian investors seeking financial guidance.

Types of Tracking We Use

We use different types of cookies and tracking methods, each serving a specific purpose in enhancing your experience on our platform:

How Tracking Enhances Your Experience

Here's what our tracking technologies actually do for you when you visit Merion:

• Remember which investment education articles you've read so you can pick up where you left off
• Save your preferred settings for calculators and planning tools
• Provide relevant content suggestions based on your interests in different investment strategies
• Ensure forms work properly when you contact us for consultation scheduling
• Help us identify and fix technical issues that might affect your browsing experience
• Measure which educational resources are most valuable to our Canadian audience

For instance, if you're researching retirement planning strategies, our functional cookies remember this interest and can suggest related articles about RRSPs or tax-efficient investing without you having to search again.

Managing Your Cookie Preferences

You have control over which cookies you accept. Most web browsers automatically accept cookies, but you can modify your browser settings to decline them if you prefer.

Keep in mind that disabling certain cookies may affect your ability to use some features of our website, particularly our interactive planning tools and personalized content recommendations.

Data Retention and Your Control

You can clear all cookies from your browser at any time, which will reset your preferences and require you to log in again if you have an account with us. We also periodically review and clean up outdated tracking data as part of our privacy practices.

If you have questions about specific data we've collected or want to understand what information is associated with your visits, you can contact our team directly. We're committed to transparency in how we handle visitor data.

Third-Party Services

We work with select third-party services that may place their own cookies when you visit our site. These include analytics providers that help us understand website performance and educational content management systems.

These partners operate under their own privacy policies, and we carefully vet any third-party services to ensure they meet our standards for data protection. We don't share personally identifiable information through these cookies.